Raise your voice for an inclusive future!

Through this webshop we hope to raise awareness about one of the most extensive discriminations going on today - where people with disabilities are being marginalized in different aspects of life and all over the world.

All our items are designed to be a part of building an active and engaging disability rights movement and community. To stand out and raise our voices for human rights and inclusion. Open for everyone to join!

Our Normal shop is run by a non-profit organization. All profit from sales is donated to support initiatives working for a more inclusive society, and making a real difference for families and young people with disabilities!

The Our Normal non-profit organization is founded by families of children with different types of disabilities. We are also the founders of www.ournormal.org/en - a digital platform raising awareness of different types of disabilities, sharing daily life stories and interviews and making it possible for families of children with different disabilities and special abilities to connect on a one-to-one basis.

Any profit from Our Normal shop’s sales directly supports the continuous development of this digital platform and the initiatives run by the organization. Additionally 5% of the profit from all sales will continue to support international organizations working for disability rights and advocating for increased inclusion for children with disabilities - and special abilities.

Our products have been designed by carefully selected designers, most of them within a collaboration together with the Swedish designer Katarina Fegraeus. The products are being printed and sent out first after you have made your purchase - this in order to take our responsibility as world citizens and make sure we don’t over-produce any quantities of the different items. Due to this, our times for delivery might be a bit longer than other big brands and well-known global retailers.

Our products are from the brand Bella+Canvas, selected due to their eco-friendly production and 100% no sweatshops.

You can follow us on our Instagram account (@ournormalshop) and we would love if you want to tag us in your posts and share pictures wearing our products! Don’t forget to use the #inclusivefuture!

Having a question? Or just want to drop a line to send some feedback?

We would be more than happy to get in touch! You find us at webshop@ournormal.org

Photo from family event held by Our Normal (www.ournormal.org/en)

Photo from family event organized by Our Normal (www.ournormal.org/en). Photo: Minna Riddarstolpe