Raise your voice for an inclusive future!

Through this webshop we hope to raise awareness about one of the most extensive discriminations going on today - where people with disabilities are being marginalized in different aspects of life and all over the world.

All our items are designed to be a part of building an active and engaging disability rights movement and community. To stand out and raise our voices for human rights and inclusion. Open for everyone to join!

Our Normal shop is run by a non-profit organization. All profit from sales is donated to support  initiatives working for a more inclusive society, and making a real difference for families and young people with disabilities!

Our Normal shop likes

Labels are for jars. Not people.

Caroline Casey, activist and social entrepreneur working for improvement of how disability is treated around the world.

I am a man with Down syndrome and my life is worth living.

Frank Stephens, actor and Special Olympic athlete advocating for disability rights.

Regardless of who you are, equality should always rule.

Winnie Harlow, model, public spokesperson and activist.

Change how you see, see how you change.

Positive Exposure is an organization started by the award-winning photographer Rick Guidotti.

I am not your inspiration. Thank you very much.

Stella Young was a journalist, comedian, feminist and disability rights activist.

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